Industry Powerhouse Sound United Wraps Qualifi Acquisition

In a move to consolidate the Australian marketplace in line with its global brand portfolio, Sound United LLC has finalised the acquisition of Qualifi, Australian distributor of Sound United-owned brands Marantz and Denon.

What’s more, also joining Sound United’s portfolio in Australia are Definitive Technology and Polk Audio who were previously under the umbrella of local distributor Westan. The Sound United conglomerate now spans the above-mentioned brands in addition to Classé Audio, HEOS, and Boston Acoustics. The restructuring also involves Bowers & Wilkins Australia, a subsidiary of B&W Group Ltd and also a Sound United brand property since October 2020.

The new venture will see Sound United Sales & Marketing Australia also adopt the distribution of Qualifi brands Blustream, Elan, Furman, SpeakerCraft and Xantech to round out its own portfolio.

Both the long-established headquarters for Bowers & Wilkins Australia in Chatswood, Sydney and the office, warehousing, support services and logistics of the former Qualifi in Mt Waverly, Melbourne will continue their day-to-day operations.

Philip Newton, CEO of the new entity told SoundStage! Australia, “The bringing together of the various elements of the Sound United family under one roof here in Australia, announced some months ago, has now been finalised. The combined strengths of our brand portfolio brings together an enterprise of significant scale, the likes of which has rarely been seen in the specialty audio channel.”

Sound United Sales & Marketing Australia
+ 61 2 9196 8993